The Harry Potter Twitter phenomenon
No matter which part of the world you travel to, everyone knows the kid with the scar on his forehead and the round glasses. Harry Potter has become a global phenomenon since the launching of the first book in 1997. Kids burned the midnight oil reading the stories about this wizard; and when they grew up they stayed up late watching its movies. It has proved to be something that will never go out of fashion. Happy Potter fans all over the globe gather around in Twitter conversations to talk about the books, the movies and their theories about the characters. A Wizarding World Book Club was created to discuss each week about a Harry Potter book or chapter. We have run a Harry Potter Twitter report on some of the campaigns they have done such as #wwbookclub or #HarryPotterIllustrated.
@Pottermore and #wwbookclub: Twitter and Harry Potter
Pottermore is the main site where the Harry Potter community gathers to learn everything they need to know about the Harry Potter wizarding world. This Twitter account is the main responsible of the creation of the Wizarding World Book Club. We have analyzed all the activity the hashtag #wwbookclub has had since its creation and the results are incredible. We have to start by saying that the account @Pottermore has more than 1,900,000 followers. With this amount of people reading their tweets the success of its campaigns its almost assured. This account created an specific handle for the book club (@wwbookclub). This one is followed by more than 62,500 users all around the world. Let’s see now the specific data for #wwbookclub.
It is not easy to get Twitter users to read a book and to tweet about it every Friday. However, the Wizarding World Book Club has got to have more than 4,800 users tweeting about the Harry Potter books generating over 87,000,000 impressions.
| Total Tweets | 12,188 |
| Retweets | 5,721 |
| Original Tweets | 6,467 |
| Users | 4,871 |
| Potential impacts | 87,092,992 |
| Potential reach | 16,497,229 |
#HarryPotterIllustrated on Twitter
The Harry Potter books are now being illustrated by Jim Kay and re-published by Bloomsbury. Jim Kay is a well known illustrator and the work he is doing with the Harry Potter books has left good part of the potterheads speechless. People are re-buying the books in order to have this amazingly illustrated collection. Bloomsbury has just announced the launching of the third book Harry Potter and the Prisoner of Azkaban and the Twitter community reacted by using the hashtag #HarryPotterIllustrated. We have tracked the activity oF this term as well, so let’s give a look to the stats.
| Total Tweets | 2,520 |
| Retweets | 2,187 |
| Original Tweets | 333 |
| Users | 1,913 |
| Potential impacts | 32,031,053 |
| Potential reach | 18,580,307 |
We have read almost every tweet and we can assure you that each one of those 1,900 users can not wait to go to the stores and purchase the book.
Harry Potter is more alive than ever
Having analyzed all these data with Tweet Binder and having seen its repercussion, it is safe to say that Harry Potter, the boy who lived, is more alive than ever. This phenomenon seems to have no end and their fans will read every new story J.K. Rowling publishes. There is so much more to know about the Wizarding World and we can not wait to see it!
Javier is the founder and CEO at TweetBinder. With more than 10 years of experience in Twitter Analytics space, he is on the mission to build best-in-class Twitter marketing tools helping X community to thrive.